• We're Nominated!

    Michelle Cleary, our FANTASTIC Brow Artist has been nominated for Best Brow Artist and Kim has been nominated for Best Beauty Entrepreneur 2020!

      We are incredibly proud of the accomplishments of both Michelle and Kim, and would love to see them rewarded for their efforts in their respective categories.

    We wish all the best to the other nominees and thank IMAGE for the nomination!

    Thank you, our clients, for your continued support, we appreciate your votes!!

  • Gift Vouchers

    Give the gift of fabulous brows! We offer a range of packages to suit every gifting type.

    If you require something specific, please do not hesitate to contact the studio and we'll happily assist


  • Our Services

    Check out a full list of our services

  • The Brown Thomas beauty lounge

    Meet the team at our luxurious new location The Brow Lab @brownthomas #btbeautylounge


    Click here to see our list of services. You can book by email: beautylounge@brownthomas.ie or by phone 01-6171172 


    Having worked in the beauty industry for 4 years with brands such as Dylan Bradshaw and Benefit, I decided it was time to showcase my passion for the industry and dedicate myself to brows. From having an in-depth consultation to giving you the brows of your dreams, you are guaranteed to have an amazing brow experience as well as having a hearty giggle along the way!


    Finishing my Makeup Artistry course in 2007 in one of the most prestigious colleges in Brazil, I started my career with MAC. I then worked with the musical theatre of broadway including The Lion King, Priscilla Queen of Desert and Sister Act. I moved to Ireland early 2016 and worked in Brown Thomas as a Makeup Artist for Chanel and Armani among others.

    I specialise in perfecting brows, bringing my microblading and micropigmentation training to Dublin. I am also trained as a HD Brow Stylist and love to create bespoke brows to suit each individual.


    The beauty industry has always been my biggest passion. I studied beauty therapy in Bronwyn Conroy Beauty School and was awarded student of the year. I am also a highly experienced HD brow stylist. I am very excited to start my new adventure with the Dublin Makeup Academy team and showcase my brow skills

  • Our exciting new treatment: PHI HENNA


    PhiHenna is a temporary tattoo on eyebrows which comes in 8 different shades and represents an ideal solution for clients who would like to change the shape and shade of their eyebrows without a permanent solution. Using this technique, the perfect shape of an eyebrow is achieved with the help of henna, cotton thread and other high quality products.

    A patch test is required for this treatment at least 48hrs before

  • Meet the team

    Kim O'Sullivan

    Kim O'Sullivan

    With 18 years in the beauty industry, Kim has revolutionised the brow business within Ireland by bringing HD Brows to the forefront and more noticeably by being the first to bring PhIbrows Microblading to our shores. Having being bestowed with the title of Phibrow Master, this enabled Kim establish the PhiAcademy, Ireland’s first elite Microblading Training Academy.

    Kim is the winner of numerous awards and accolades; Image Magazine “Best Makeup Artist 2014“, Image Magazine “Best Brow Artist 2015”, Image Magazine "Best Brow Artist runner up 2017", Irish Hair & Beauty Awards “ best creative makeup artist .

    Celebrity clients include Pippa O'Connor Ormond, Amy Huberman, Holly Carpenter, Indy Power, Glenda Gilson , Bairbre Power, Ingrid hoey, Susanne Jackson.

    Lisa Shannon Brow Artist

    Lisa Shannon


    Lisa has worked in the makeup industry for over 12 years across all prestige brands for Brown Thomas but is mainly known for her role as MAC trainer for Ireland. She has worked on countless international fashion weeks across the globe including Paris, Milan and London where she has touched the faces of Kendall Jenner & Gigi Hadid but to name a few . For Lisa Brows has always been a huge passion and as a makeup artist Brow artistry comes naturally. Lisa's signature style is a natural full feathered brow.


    Follow Lisa on Instagram

    Shannon Hennessy Brow Artist

    Shannon Hennessy

    senior Phibrow artist and Hd Brow artist

    Shannon is one of our most experienced artists in PhiBrows. Having trained with Kim she specialises in the DMA look for brows focused on fuller natural shapes that best compliment a clients face shape. Shannon also is trained in HD Brows and LVL lashes

    Alex Studio Manager

    Michelle Cleary

    Michelle is vastly experienced within the Beauty Industry, working for some of Ireland's leading salons and spas. Michelle is an exceptional PhiBrow Artist and all round brow and lash genius.

    Alex Studio Manager

    Orlaith Fitzmaurice

    brow & Lash Artist

    The beauty industry has always been my biggest passion. I studied beauty therapy in Bronwyn Conroy Beauty School and was awarded student of the year. I am also a highly experienced HD brow stylist. I am very excited to start my new adventure with the Dublin Makeup Academy team and showcase my brow skills

  • PHIBROWS Semi Permanent Microblading

  • What are PHIBROWS?

    PhiBrows is a manual skill of semi-permanent eyebrow drawing. Shape of the eyebrows is calculated according to the golden intersection (phi 1.618) and face morphology. The PhiBrow consultation is carried out at the start of the 1 hour 30 min initial treatment. At this stage, we discuss eyebrow Design and desired result.

    How is it carried out?

    The pigment is applied into the surface layer of the dermis using sterilised tools. The pigment is chosen so to match the natural hair or eyebrows’ colour.


    Symmetry is achieved through PhiBrows application and it is calculated while the clients’ eyes are closed because in that way mimetic muscles that can affect eyebrows’ symmetry are relaxed.


    Strokes are always drawn in the direction of natural hairs’ growth to achieve hyper-realistic look. Treatment is performed with disposable sterile tools (PhiBrush), and pigments are produced in accordance with the highest standards (PhiBrows microblading pigments).


    The healing is fully completed after 28 days and the client will come back in for a mandatory 1hr top up appointment. This is when we perform an obligatory addition of the pigment that has been lost, or for most, to refresh and perfect the brows. With problematic and oily skins, this may require additional sessions.

    Pain during the treatment is relative. Scared clients and clients who have their period usually feel stronger pain, while the other clients compare the pain to the one they feel when plucking eyebrows. It is possible to use mild anaesthetics in form of cream or liquid that can entirely eliminate the pain during the treatment.

    The success of the treatment depends on the:

    • skin quality
    • post-treatment flow and care
    • exposure to different external factors

    All of these factors are out of the artist’s control, so any possibility to provide guarantees for the treatment is excluded. If you are pregnant, breastfeeding or undergoing chemo the treatment cannot be carried out.

    How to book

    To book in for PhiBrows please scroll up to our online booking platform.

    The initial cost is €535 which includes your initial appointment as well as the follow up appointment no sooner than four weeks later. Some clients may require an additional treatment at an additional cost.

    A deposit of €150.00 (non refundable) is due at the time of booking

  • PHIBROWS Microblading Training

    with Master Kim O'Sullivan


    With the 2 face-to-face days you have one practical and one theory day. After 2 day’s course we will continue to monitor your progress and give support in our online learning application Craft Master. Craft master is our unique learning tool to support you further. The entire programme consists of 11 levels of progress towards the microblading qualification supported by videos and lectures.


    The total training fee is €2,450, this includes full premium starter kit worth €840 with the new Phibrows tools. The starter kit provides enough for up to 80 treatments.

    • 10 PhiBrows disposable tools

    • U blade eccentric

    • 10 PhiBrows disposable tools

    • 14# blade classic10 PhiBrows disposable tools

    • U blade classic1 classic tool with a part of eccentic tool

    • 1 eccentric tool with a part of classic tool1 Phi tool

    • 1 package of O-rings

    • 3 latex Practise skins

    • Phibrows Tweezers

    • 2 mineral sketch pencils

    • 5 pigments 10ml

    • 3 auxiliary pigments 10ml

    • 1 Phibrows brow compass


    After a 2 day course, students receive a certificate of attendance. Phibrows artist's certificate is not awarded At the the end of the 2 day course. Certificate is obtained when students have demonstrated satisfactory skills for:

    1. Drawing hair on a skin simulation

    2. Drawing symmetry on a live model

    3. Drawing hair on a live model


    Usually it takes 1-2 months for someone to demonstrate the above skill sets. If the student does not spend enough time practicing, it may take longer. Communication with master continues on mobile application (6 month support), where students show their work and get feedback from master.

    Course content

    After certificate is issued, PhiBrows microblading artist is listed on Phibrows global map and the official Phibrow website .

    At the course, one would have the ability to learn the following;


    Day 1 – theoretical part that comprises the learning about:

    1. Conditions of the work, the way in which we protect ourselves and clients together with our material

    2. The manner of determination the skin incision depth as well as the pigment application

    3. Calculating the shape according to the proportions of the face by using golden intersection compass (1.618)

    4. Digital determination of the symmetry using PhiBrows mobile application

    5. Different post-⁠treatment actions according to the various types of skin

    6. Colour durability and maintenance

    7. Introducing with the colours as well as their reaction through the skin

    8. Practical exercises of drawing the shape on the paper

    9. Practical exercises of drawing hairs on the latex

    10. Different hair stroke flow techniques

    Day 2 – demonstration of the technique with live models

    1. Practice of the preparation of shapes and symmetry on live models

    2. Practice of different configuration of the hairs. Each student will be provided with a live model, will design a shape of eyebrows together with a master, and under supervision of the master will fill in hair strokes

    Upcoming Training Dates

    Our next training is

    October 27/28th 2019

    followed by

    November 17/18th 2019

    if you would like to register or find out more information please contact us on education@thedublinmakeupacademy.com

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  • Industry awards

    Irish hair and beauty awards
    Image Business of Beauty Awards 2015
    Image Business of Beauty Awards 2014
  • Connect with us

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